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- About RESTLESS AESTHETICSAMBIGUOUSCHILL CLASSIC
UNROW is an independent designer brand founded
by hao zhou in paris.
The brand uses the "aesthetics of restlessness" as
a context to build masculinity through two dimensions:
restlessness and restraint.
Inspired by art and music, the brand explores the inner
emotions, thinks about the connection with silhouettes and
details, then amplifies micro feelings into design
content. by capturing the emotion of the moment,
we convey the restlessness under romanticism and
bring chill but warm brand aesthetics in the haze.
In the UNROW philosophy,we believe that men are sensi-
tive and vulnerable, but women are strong and indepen-
dent. UNROW therefore uses the element of 'wind' to de-
construct and tailor expressions in order to render the
duality of the two sides.The masculine is like the breeze
in the forest, soft and raw,while the feminine is as strong
as a hurricane, capable of destroying everything.
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